Last updated: October 26th, 2026

Show Up ("we", "our", or "us") is committed to protecting your privacy.

Third-Party AI Services

Show Up uses Anthropic's Claude AI service to power AI Coach conversations, weekly report insights, and personalized program notes. To generate these features, we share the following data with Anthropic: your workout history, fitness goals, personal records, streak data, readiness check-ins, and nutrition logs. Anthropic does not use this data to train their models. You must explicitly consent before any data is shared, and can revoke this consent anytime in Settings, which disables these AI features without affecting the rest of the app.

INFORMATION WE COLLECT • Account information (email address, username) • Fitness and health data you provide (weight, workout logs, nutrition data) • Device information for push notifications

HOW WE USE YOUR INFORMATION • To provide and personalize your AI coaching experience • To send accountability reminders and coaching nudges • To improve the app and your experience

DATA STORAGE Your data is stored securely using Supabase. We do not sell your personal data to third parties.

HEALTH DATA “If you connect Apple Health or Health Connect, Show Up reads your body weight and sleep to fill in your logs and saves your finished workouts there. This data is only used for your own training and coaching, is never used for advertising, and is never sold or shared.

Any health or fitness data you enter is used solely to personalize your coaching experience and is never shared with third parties.

SUBSCRIPTIONS Show Up offers optional Pro subscriptions managed through Apple's App Store. Subscription management and cancellation is handled through your Apple ID settings.

ACCOUNT DELETION

When you delete something in Show Up, such as a workout, a food log, a body measurement, a post or comment, or something your coach remembers about you, we keep a copy for up to 30 days. That way it can be recovered if it was deleted by mistake or because of a security problem. After 30 days the copy is permanently deleted. If you delete your account, these copies are deleted along with it right away.

We also back up our database and uploaded files every night so we can recover from technical problems or attacks. We only ever keep the latest backup, so information you delete, including everything from a deleted account, usually leaves our backups within a day. Backups are kept privately, are never shared, and are only used to restore Show Up.

Every claim here matches how the system works:

• 30 days, and gone with the account. Deleted items are kept 30 days, and an account deletion removes its copies immediately.
• Photos are named only under the nightly backup. The 30-day copies keep the record of a deleted progress photo, not the picture itself, so the first paragraph doesn’t mention photos.
• “Usually within a day,” not “always.” Normally each night’s backup replaces the last one. The exception is when the safety guard refuses to replace it because data looks wiped; then the older copy stays until that’s sorted out.

To keep bots out, sign-up and sign-in run Cloudflare Turnstile, which checks your device’s IP address and browser signals. Cloudflare uses this only to tell people from bots.

CONTACT For privacy questions, contact us at: [email protected]